Crest spec radio ad 3

FX sound of dentist drill


DENTIST

All these cavities do you even

brush?



FX guy mumbling



DENTIST

Oh I see the problem. I

highly recommend that you use

Crest. I feel that it does

better in fighting cavities

the any other leading brand.

Or at least I would have

recommended to you if I

didn’t have to take out

all your teeth.



GUY

What?



FX man straining and then a large popping sound



DENTIST

Like I said should have used

Crest.

Crest spec radio ad 2

GUY

Hey baby



WOMAN

Ahhhh! Oh my gosh boo! Your

breath! It’s like a skunk

died in your mouth! Did you

even brush your teeth

this morning?



GUY

Uh-uh, Of course I used a new

brand.



WOMAN

See that’s were you messed

up. You Should have used

Crest it keeps your breath

fresher then the other brand.

Crest spec radio ad 1

SON

Hey dad did you know that

Crest toothpaste gets you

teeth brighter then the

other leading brands



DAD

Don’t believe commercials son



SON

Oh yeah? Check out this smile!



DAD

Ahhhh, your teeth they’re so

bright. I’m blind! I’m

BLIND!!!



SON

Yeah Crest it gets your teeth

that bright!

Hybrid/Flex Fuel car spec ad 3

Headline

Drive toward the future



Illustration

An elderly man standing by a hybrid car in the middle of a driveway of a middle class home. In the man’s arm is a young child, in his free hand he is fumble with a pair of keys. An elderly woman is sitting on a rocking a chair on the porch of the house and young woman walks out of the home.



Body Copy

You’ve worked hard to make sure you provided the best world possible for your wife, your children and even your grandchildren.



Why jeopardize that world with the car you drive?



By switching over to a hybrid you can help ensure that in the future they will still have the best possible world.

Hybrid/Flex Fuel car spec ad 2

Headline

Wish something could save you from those high gas prices?



Illustration

A gas pump wrapped around his neck is strangling a guy at a gas station.



A woman jumping out of a hybrid car, one of her arms is reaching out toward the guy the other is opening her blouse to reveal a pair of superhero-like tights with a big H on the chest.



Body Copy

Hybrid cars to the rescue!

With hybrid cars, you no longer have to be the damsel in distress awaiting a heroine to save you from villainous gas prices trying to kidnapped your hard earn money.



Now if they could only help you defeat Zod.

Hybrid/Flex Fuel car spec ad 1

Headline

Why go broke trying to fill your tank?



Illustration

A young man in hip-hop attire (including platinum chain and gold teeth) is standing by a giant SUV (with chrome wheels) holding a sign that reads, “Will trade jewelry for gas”



Driving past is a young Black man in hybrid vehicle with a smirk on his face.



Body Copy

Of course you wonder why people waste their money on a lot of things but at least with a hybrid/flex fuel car you can smile about the fact that not only do you ride clean but you keep your pockets fatter.



While those other fools are left scouring for gas money