Hybrid/Flex Fuel car spec ad 3

Headline

Drive toward the future



Illustration

An elderly man standing by a hybrid car in the middle of a driveway of a middle class home. In the man’s arm is a young child, in his free hand he is fumble with a pair of keys. An elderly woman is sitting on a rocking a chair on the porch of the house and young woman walks out of the home.



Body Copy

You’ve worked hard to make sure you provided the best world possible for your wife, your children and even your grandchildren.



Why jeopardize that world with the car you drive?



By switching over to a hybrid you can help ensure that in the future they will still have the best possible world.